J. Paul Getty Trust
By Barbara Thornburg Case Study House No. 22 may be one of the most photographed homes in the world. Julius Shulman took this iconic shot of the house on the warm evening of May 9, 1960. The two young women seen chatting, Cynthia Tindle and Ann Lightbody, were not the owners but students whom Shulman recruited to be models. All the furnishings were staged for the shoot, supplied by furniture firm Van Keppel-Green but only temporarily. My mom told me she wished they would have left the furniture, says Shari Stahl Gronwald, who grew up in the home. It was all part of the editor of Art & Architecture magazines Case Study House program to promote modernism. Many of the owners received cost breaks on building materials in exchange for allowing photos to run in the magazine. They were also required to open their doors to the public for a month. Read the full story on growing up in Case Study House No. 22.Back to L.A. at Home
By Barbara Thornburg Case Study House No. 22 may be one of the most photographed homes in the world. Julius Shulman took this iconic shot of the house on the warm evening of May 9, 1960. The two young women seen chatting, Cynthia Tindle and Ann Lightbody, were not the owners but students whom Shulman recruited to be models. All the furnishings were staged for the shoot, supplied by furniture firm Van Keppel-Green but only temporarily. My mom told me she wished they would have left the furniture, says Shari Stahl Gronwald, who grew up in the home. It was all part of the editor of Art & Architecture magazines Case Study House program to promote modernism. Many of the owners received cost breaks on building materials in exchange for allowing photos to run in the magazine. They were also required to open their doors to the public for a month. Read the full story on growing up in Case Study House No. 22.Back to L.A. at Home (J. Paul Getty Trust)SEE MORE GALLERIES
CSH#22 Stahl House, photograph by Julius Shulman © J. Paul Getty Trust
With the release of the film ‘Visual Acoustics: The Modernism of Julius Shulman’, Co-Producer Will Paice shares his insights into the Case Study Program and the genius of architectural photographer Julius Shulman, gained while researching and filming Modernist homes in the Californian desert.
Julius Shulman: An icon is born
The year is 1960. A photographer with a gift for being in the right place at the right time steadies his tripod in the hot tub beside an elegantly simple Modernist house perched 200 feet above the Hollywood Hills and arranges the edges of the overhanging roof in his viewfinder to mirror the lines of the streets below. He checks the composition of the two girls in cocktail dresses framed inside the house and squeezes the shutter release, triggering the strobe lights that illuminate the interior. The shutter stays open for seven minutes to expose the city lights below, and an icon is born. The house is the Stahl House, the photographer Julius Shulman: the resulting image has become perhaps the most evocative symbol of Los Angeles and the relaxed, Modernist lifestyle epitomised by the city.
Pierre Koenig and Case Study House #22
The house was the dream of ex-professional football player, ‘Buck’ Stahl, and his wife Carlotta, who bought the vacant lot for $13,500 (the price of a three bedroom house at the time) in 1954. The ruggedly vertiginous site proved challenging to say the least and in 1959 the Stahls employed Pierre Koenig, an ambitious 32-year-old architect, to enable them to realise their vision of a light, L-shaped Modernist house, a structure of steel and glass. Pierre Koenig’s Stahl House was adopted into the Case Study Program (Case Study House #22) and was to become one of the iconic works of 20th century Modernist architecture. The original owners of the Stahl House remained in their Modernist home for the rest of their lives, with their children living out their childhood diving off the flat roof into the pool and roller skating along concrete floors that extend seamlessly from inside to out.
Eames, Neutra and the start of the Case Study Program
The Case Study Program was the brainchild of John Entenza, who had announced it in the January 1945 edition of Arts and Architecture magazine. Entenza’s goal was to encourage architects to design and build low cost modern houses for real clients, using industrial materials donated by manufacturers. A key element of the programme was to publish and publicise their efforts, an objective in which Julius Shulman and his camera would be instrumental. The Case Study Program aspired to create experimental prototypes of Modernist houses to be picked up by developers in anticipation of a building boom following the Great Depression and World War II. The Case Study Houses were characterised by flat roofs, glass walls, modular design and steel frame construction. They were modest in size (by today’s standards) and neatly integrated into the sites with an emphasis on indoor-outdoor living. It was hoped that the designs would help boost living standards for low-income families, but the solutions were often costly and unpopular; abundant use of glass, for instance, being impractical in suburbs where houses were built in close proximity to neighbours and roads. As Julius Shulman recollected in an interview in 1990, “I listened to people coming through the houses, saying ‘I don’t want to live in a goldfish bowl’.” During the life of the Case Study Program, 36 designs were accepted, 26 of which were built, almost all in L.A. The best-known Case Study Houses were designed by Charles and Ray Eames (CSH#8, more commonly known as the Eames House), Pierre Koenig (CSH#21 and 22), Craig Ellwood (CSH#17B, 18B and 1953), Richard Neutra (CSH#20A), and Raphael Soriano (CSH#1950). They reflect the spirit of International Style Modernism originating in Europe, expressed in response to the unique landscape, climate and culture of California.
The photographic genius of Julius Shulman
Julius Shulman was already an established architectural photographer when he first photographed a Case Study House (CSH#3, designed by William Wurster and Theodore Bernardi) for the March 1949 edition of Arts and Architecture magazine. He went on to photograph 18 of them altogether, making a critical contribution to the enduring reputation of the Case Study Program and Modernist architecture in general. Julius Shulman possessed abundant energy and enthusiasm for his work, and developed a unique style of carefully composed and artfully lit house-portraits, which quickly established him as the pre-eminent architectural photographer on the West Coast. His photographs reflect his own optimism and love of nature, epitomising the idyllic sunny, suburban California lifestyle. Julius Shulman’s compositions, using simple, single point perspective and exquisitely balanced lighting, demonstrate a profound understanding of the built environment and the relationship between structure, light and shade. He recognised that architecture is for people, and broke from the traditions of his contemporaries by populating his photographs, often with the house’s owners and their friends and family. Julius Shulman saw the significance of context, frequently arranging branches cut from nearby trees to give the impression that the yard had been landscaped, even if it was still a building site. He would also turn up to photograph a newly-constructed house with his car loaded with props and furniture (often from his own house), which he would arrange to make the residence appear lived-in and homely. This often exasperated the architects who wished to present a more contrived, minimal interior.
The demise of the Case Study House
The Case Study Program ended in 1966 when Arts and Architecture magazine ceased publication. The tastes of architects and clients moved on to incorporate the more fanciful elements of Postmodern design and much Modernist architecture from this period was remodelled or simply torn down. Even when protection seemed assured by preservation orders enforced by local city councils, fine examples continue to be lost: Richard Neutra’s Maslon House at The Tamarisk Country Club near Palm Springs, photographed by Julius Shulman in 1963, was demolished as recently as April 2002. Yet remarkably, 18 Case Study Houses are still standing and recognisable. Much of the credit for ensuring that these Modernist houses survived the whims of fashion can be attributed to Julius Shulman’s iconic images, which have consistently inspired generations of architects, designers, filmmakers and those who aspire to the golden age of ‘California Living’. His photographs are just as fresh today as they were 50 years ago and they retain the power to excite and promote preservation. Despite Entenza’s aspiration for the Case Study Program, only one house design was ever replicated. It is ironic then, that Julius Shulman’s images have become the most reproduced architectural photographs of the 20th century. To the end of his life, Julius Shulman remained Modernism’s most eloquent ambassador.
Getty and the Julius Shulman photograph archive
In 2005, The Getty Research Institute acquired Julius Shulman’s archive of some 260,000 prints, negatives and transparencies, to be preserved and catalogued for future generations. In October of that year, the Getty mounted the exhibition ‘Julius Shulman: Modernity and the Metropolis’ to coincide with his 95th birthday celebrations. Even then, Julius Shulman used the occasion to campaign for the preservation of the city. During an interview with Wim De Wit, Head of Architecture and Contemporary Art at the Getty Research Institute, Julius Shulman talked of how the city that he had known as a younger man had become an ugly sprawl. He turned his head to view a slide of a smoggy tangle of houses and highways. “How would you like to live in that pile of junk?” he asked.
Useful links and information
Click here to buy or download Visual Acoustics: The Modernism of Julius Shulman, or check out this trailer For more on the making of Visual Acoustics read our interview with Will Paice, and there’s a full article on the Case Study Program in MidCentury issue 04
Category: Architecture, Interviews